We elevate and amplify the voices within regenerative agriculture by telling true stories of land stewardship both online and on our gear. We aim to inform and inspire everyday people to join the movement to help generate a more resilient future for us all.



We partner with one organization in the regenerative movement on each collection we design. We are not a non-profit, but we don’t sell these clothes to make a big one either. We keep what we need to thrive and give the rest to our friends on the front lines. These are the farmers, ranchers, and organizations supporting their work.


Our Promise

Radically Transparent Pricing
You will always know exactly what our gear costs us, what it costs you, and what amount is going to help fund change.

Mission-Aligned Merch
Our gear is never produced overseas with unethical labor nor grown in chemically intensive, degenerative ways. We only offer items that align with the ideals of regenerative agriculture. 

No Freebies
We don't give out free gear to social media influencers. The real regenerative influencers have their boots on the ground and their hands in the dirt - working to generate real change every day.


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